The Matrix

A cross media commodity brand. The Matrix franchise took storm with many spin off products after the first film. Not only were two other films released but there were corporate tie-ins and Product placement such as:
Samsung (mobile phone used in the Matrix)
Toyota
Powerade (drink released for Matrix Reloaded)



The Matrix brand also stretched out into comic books, video games and animation.
The animation is known as Animatrix this is a scene:





These videos both show the world of Animatrix they reference the movies and The Matrix games, however it gives the audience more of a story. If a person does not access everything involved with the world of The matrix we do not get the full picture from the background tot he actual storyline of it. This could refer to the 'Photomosaic Metaphor' this refers to transmedia storytelling suggesting to get the full picture we need everything to do with The Matrix however if a person misses something out there is less knowledge and we are missing something however it does not mean we cannot understand the basic story.