American Beauty trailer analysis

Is this film a low concept film sold as a high concept film?
The story does seem to be quite complex and therefore would suggest it to be a low concept film. But the iconic image of the be bare stomach and red rose would suggest that this film has been created to appear like a high concept film but perhaps actually showing something that could be real life?
There are elements of this trailer which remind me of Desperate Housewives or Stepford Wives where everything seems normal on the outside but if you 'look closer' there is more to this life.
The text which comes up on the screen 'look closer' implies this perhaps giving the message that something bad will in fact happen because perfection cannot last.
The colour red also seems to be a recurring colour this may suggest either danger or love/passion perhaps both within this film.This colour is used in the roses which appear several times within this trailer either surrounding the girl or in the living room next to Lester. His wife also appears to wear alot of red such as suits and lipstick. The red front door and alot of other clothes and lighting. It is obviously key to this film, but not in a Scorese like way more about the passion and love. However it does also suggest something bad is going to happen.
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