Article 2

Jenkins. Henry (2004) The cultural logic of media convergence [online] Article from the International Journal of cultural studies. London. Sage Publications. Article from Massachusetts Institute of Technology, USA
last accessed 23 February 2010 at:
http://eng1131adaptations.pbworks.com/f/Jenkins,+Henry++-+The+Cultural+Logic+of+Media+Convergence.pdf

In this article Jenkins describes the theories and discussions already made about media convergence and its pros and cons the modern society is causing for cinema. He discusses the roles of the producer and the recipient and how involved a recipient can be with a franchise there seems to be an edge that suggests recipients should not create their own ideas towards a program or create anything to do with it as it should be down to the producer of this film or television program to decide how much media convergence there should be. He also suggests that some media industries are reluctant for media convergence and transmedia, this article is however from 2004 and i think this has an impact on the way it is written as transmedia is such a common thing here in 2010. He also talks about how Warner Brothers were so against the creation Harry Potter fansites but now we know how important these fansites are to the whole world of Harry Potter.
The cultural difference is also discussed and how globalisation has taken over depending on who creates the best product is key rather than just having an interest from whatever country you live in.