Article 3

Dena. Christy (2004) Current state of cross media storytelling: Preliminary observations for future design. [online] School of Creative Arts: University of Melbourne. Article from Monique de Haas at ‘Crossmedia communication in the dynamic knowledge society’ networking session, European Information Systems Technologies at
http://www.christydena.com/Docs/DENA_CrossMediaObservations.pdf

This article/ paper discusses the theory behind the idea of cross media and what those theorists have decided. They say that the audience and recipient are the main part of cross media as they are the ones that have the most influence what goes on the Internet. The term 'transfiction' is also introduced which is a single-story told over multiple channels such as a board game using a DVD as part of it.
The terms 'cross channel' 'inter-channel' and 'intra-channel.' The term 'channel' is the way something is viewed or packed such as a film which can be viewed by cinema, DVD. Dena also suggests that a cross media work needs to have the following characteristics:
1) User activity to assemble the ‘work’;
2) Activity is narrative-driven;
3) Activity is between channels, and can be within a channel, and between modes.
Dena looks into The Beast (2001) as cross media, it was a game which used the websites, newspapers, film, television, emails, phone calls and faxes to solve the clues, the gaming world has become reality. The term story role and storyworld role define the difference between the original media and it changing or transferring this to other media's. Harry Potter is used as an example of cross media which need to transform much of the narrative and navigation techniques currently used in media to cover all different types of media.